![]() ![]() The next task is to choose the info to make a connection with your customers and improve communication with them. Look for the sources (sites or online influencers) which share the same values and help you deliver your message.Define what message you want to send to your audience.Understand what your and your audience's key values are.We at Feedreader can share a bit of our personal experience: using RSS subscriptions helps us to monitor major news feeds and marketing blogs, also we use Twitter and Facebook to follow influential people in our area of interests. It is a must do for any content curator to build their own basic list of writers, bloggers, websites, and just outstanding people to follow in the same business area. To be effective without spending day and night browsing and scrolling, you’d better set the time limit from start as well as limit the number of sources you will need to look through: something between 20 and 30 sources is more than enough to cover all topical and valuable content. Usually, you have to look through endless dozens of resources till you find truly valuable content. This stage takes the lion share of the time you will spend curating content: your task is to search for the best content to deliver to your subscribers. It usually takes 3 steps to curate content: Build important links with other professionalsĪ simplified guide to content curation for everyone.Save time from creating duplicate content.Build better connection with your customers and get better engagement.You may need to include content curation into your content marketing strategy when you want to: It leads to a higher competition between content producers, and also a higher role of content curators who are in charge of helping people to get only the best content out of everything we can find online, including audio podcasts, youtube videos, various blogs and posts in social networks. When they say that technology must give 'unlimited possibilities' to everyone, they never explain how normal people should be dealing with all that ever-growing ocean of user-generated content of all sorts and keep themselves sane (just think about this single fact: 300 hours of video are uploaded to YouTube every minute!). Social media and communication should be fun, why bother, but we have to admit, having made some mistakes, you should bother, although content curation can still be fun.Ĭontent curation basically includes monitoring news outlets, mass media, social media, blogs or other information resources to select and share the most valuable information with your followers, customers or subscribers. It seemed such an easy task at first - we haven’t considered we would need to create a special strategy for this sort of things. We have been thinking a lot about how we connect with our clients, what content we create and curate, and how we share it. It makes all the difference between curation and aggregation strategies, and readers can tell.” “I’m a firm believer in the notion that editorial judgment augments automated search.
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